'Rasta' became the first Pakistani brand to attend London Fashion Week

Photo: Instagram

London: For the first time in the history of Pakistani fashion, the country’s brand ‘Rasta’ will be displayed at the world’s biggest fashion event, London Fashion Week.

‘Rasta’ is a homegrown brand that highlights South Asian culture and heritage through its everyday wear.

‘Rasta’ has been highly praised by London Fashion Week for its strong hold on global fashion with a revolution in domestic fashion.

The Pakistani brand’s new collection will be showcased at London Fashion Week on February 17.

The brand manager of ‘Rasta’ shared the news on social media and wrote ‘London we are coming to you with a new amazing experience’.

London Fashion Week is held twice a year in February and September and showcases 250 designers from around the world.

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