Beijing ()
A promo film of China Media Group’s Spring Festival Gala was shown in the center of Italy’s capital Rome, launching a multimedia activity themed “Watch the Spring Festival Gala Together”.
The film at the Spring Festival Gala at the World Economic Forum 2023 Annual Meeting in Davos, Switzerland also generated keen interest for delegates from around the world.
The multilingual special video program “Watch the Spring Festival Gala Together” will be broadcast on more than 60 mainstream TV stations and new media platforms in Italy, Spain, San Marino, Serbia, North Macedonia, Albania and other European countries. , and is expected to be watched by 80 million European viewers.
In addition, CMG will organize special activities based on the theme of “Watch the Spring Festival Gala together” in local countries to celebrate spring with the European public. Meanwhile, Propeller Satellite TV in the UK, Sassonne Group in Italy Other media and organizations will broadcast an edited version of the Spring Festival Gala.
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