California: Google search engine to display information from Tik Tok videos in a clear manner in the search resultStarted it.
Video sharing platform Tik Tok is a controversial platform globally but the content on it cannot be ignored.
The website Search Engine Land pointed out that Google Search has started extracting information from Tik Tok and presenting its results in the featured position.
Tik Tok videos have always come up in Google search results but never had a clear place for them before.
Now TikTok videos and their captions have started appearing in Google’s AI-powered Search Generative Experience (SGE) along with Google’s Featured Snippets.
This move (or attempted) by Google is an attempt to woo younger users. Over the past two years, it has become clear that Generation Z (children born between 1997 and 2012) users are using TikTok as an effective search engine.
It should be noted that Tik Tok has recently added a button that links Google search results with Tik Tok search results.
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