Music lovers of South Asia are celebrating their culture, heritage and traditions like a festival from July 18 to August 17 as South Asian Heritage Month. In this regard, Spotify is once again encouraging the region’s strong cultural element in music, its unique dimensions and personal preferences.
In this regard, the music platform has brought out some interesting information about the consumption of South Asian music in the region and around the world.
According to reports, country music continues to be a popular genre for audiences worldwide. The US, UK and Canada are the top countries for streaming country music, followed by Australia and Germany.
Country music is gaining popularity in the United Arab Emirates (UAE), Australia and Canada, and South Asian music streams are showing the greatest growth, recording 72 percent, 54 percent, and 50 percent year-over-year growth, respectively.
Streams of the ‘Desi Hits’ playlist have increased by 55% over the past one year. 40% of the total volume of streams of this playlist are from outside the South Asian region.
Similarly, 42% of the audience for the ‘Desi Lofai’ playlist is from outside South Asia. 40% of ‘Desi Hip Hop’ and 38% of ‘Desi Indie’ streams are from outside the South Asian region.
The ‘South Asian Sufi’ playlist has the most streams, with 66% of streams coming from faraway countries.
Experts say that having significantly strengthened our position in South Asian countries, we have the ability to connect singers with their fans and music circles worldwide. We’ve witnessed a growing craze for South Asian singers and desi music, which has seen a phenomenal increase in streams of our desi playlists.
This year is celebrating South Asian Heritage Month by creating a strong cultural connection between desi music and its audience through its South Asian Music Hub where listeners can enjoy music genres other than popular desi playlists.
Famous Pakistani singer Ali Sethi and well-known influencer Irfan Junejo are among the creators selected for the spotlight series for South Asian Heritage Month.
Audiences can now find and enjoy Ali Sethi and Irfan Junejo’s favorite South Asian songs in the creators’ playlists included in the Spotlight series.
According to the statistics, the most streamed song worldwide is Ali Sethi and Shai Gul’s ‘Pasoori’. After its release last year, the song ‘Pasoori’ became a global hit.
According to the data, Atif Aslam is not behind anyone. His most streamed song globally, ‘Jeena Jeena’ was the most listened to overseas.
The other most streamed Pakistani singers are Ustad Rahat Fateh Ali Khan and Ustad Nusrat Fateh Ali Khan, whose most popular songs abroad are ‘Ore Piya’ and ‘Mere Rashik Qamar’.
Dubai, Melbourne, Toronto, New York and London are among the top cities that love country music the most.
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