The tendency of women to buy artificial jewelery has increased

Karachi: Preparations for Eid-ul-Fitr reached a peak by women and girls, while after preparing clothes, women made it their mission to find matching jewelry.

As Eid approaches, the sparkle of artificial jewelery has become the focus of women’s attention, the trend of buying artificial jewelery has increased among women.

Despite the inflation, women are buying jewelery from the temporary stalls set up in the bazaars to fulfill their desire to adorn themselves on Eid. According to shopkeepers, the inflation has increased by 20-30 percent this year compared to last year.

Hydari Market, Tariq Road, Bahadurabad, Jama Market, Liaquatabad, PIB, Sadar, Bori Bazar, Bolton Market, Gulistan Johar, Shaheed Millat Road, Metro Mall, Gulf Center, Karimabad, Dalman Mall, Hyperstar and others in the city. The regions are the best centers for artificial jewellery.

In the past there was a lot of hand-made nagi, but now only a few shops are left in Bolton and Jama Bazaar where artisans hand-apply nagi.

Women said that it is a difficult step to change the design of gold jewelry, the advantage of artificial jewelry is that we can wear jewelry according to our clothes in different events, nowadays more than 90 percent of women, including Eid, wedding invitation. Artificial jewelry is worn on other occasions.

This year, only a few varieties are seen in artificial jewelry, due to the impact of import and export, it has become difficult to find jewelry of new designs in the markets. Last year, jhumkas from China and India were the center of attention for women, but this year The situation is unique, the jhumkas from India and China have disappeared in the markets.

Artificial jewelry is being bought by the girls according to the design and colors of the clothes, due to the low cost and purchasing power, women are trying to buy matching jewelry worth up to 2 thousand rupees, among these artificial jewelry are light necklaces, bracelets, rings and slaves are included while Bolton market is a major market for artificial jewellery.

Manjus, Zircon, Patra and Farshi jewelery are selling high

Anwar Maman, president of artificial jewelery of Bolton Market, said that many types of jewelery are being sold nowadays, but mostly manjoos, zircon, patra and farshi jewelery are being bought in the city, mostly by women. Matching jewelery is being bought due to which zircon jewelery is becoming very popular.

Our shop has jewelry from 200 rupees to several haraz, the most expensive is zircon jewelry because the zircon is imported, the special thing about zircon jewelry is that its gem never comes out, dirty. In case, the zircon jewelry is polished after which the jewelry becomes shiny again.

According to shopkeepers, women’s preferences keep changing according to the trends on social media, increasing inflation has forced women to stop shopping, old designs are available at reasonable prices while new ones are skyrocketing. Apart from this, light tops, earrings are also being sold.

Light and sophisticated jewelry can be worn on normal days as well, Alia

Working women prefer to buy foreign artificial jewelry, while Alia, a woman working in offices, told Express that there is no point in buying heavy and expensive artificial jewelry on the occasion of Eid because these jewelry are not used in normal routine after Eid. can be done while light and sophisticated ones such as pendants and rings can be worn on normal days as well.

Shopkeepers say that due to inflation middle and poor class women like to buy light jewelery worth Rs 1500-2000, these artificial jewelery are of low cost and beautiful design.

Many women started buying and selling jewelery at home

After the Corona epidemic and due to the sharp increase in inflation, dozens of women have started buying and selling jewelry at home. They have even created their own websites where they are buying and selling jewelery not only in Pakistan but also internationally.

Along with being independent, such women are providing job opportunities to many women like themselves, women belonging to middle class families are also worried about inflation during Eid shopping, Sana, a woman busy in buying artificial jewelery on Tariq Road, said. Modern designs and quality artificial jewelery are also becoming expensive day by day, so it is not possible to imagine buying different brands of artificial jewellery.

Most of the women’s time is spent on jewelry shopping

Women spend hours wandering around the markets to look beautiful and charming on Eid. In this era of inflation, girls can fulfill their love of adornment through artificial jewelry. Most of the time of women is spent in buying jewelry. .

Because buying matching jewelry is a sensitive issue for women, if the design of the jewelry available in a store is very attractive but it does not match with the clothes, women are forced to turn to other stores, because on the occasion of Eid, women’s makeup becomes dull. This is not possible.

Women are opting for light tops, pendants, bracelets and rings

In summer, housewives and working women are opting for light tops, pendants, bracelets and rings instead of heavy jewelry, because women are busy organizing feasts for the entire family on Eid, so they often wear heavy jewelry. It becomes difficult, as girls these days see jewelry designs on social media that mostly contain pictures of modest and sophisticated jewelry.

Temporary stalls of artificial jewelery were set up in important bazaars and markets

Temporary stalls of artificial jewelery have been set up in the main bazaars and markets of the city, where countless people have got employment. The color and luster of artificial jewelry is the center of attention of women.

Women try to buy cheap artificial jewelry with good design, these light jewelry are selling between 1500-2500 rupees, the idea of ​​creating a delicate style is not possible without jewelry, so women of all ages are celebrating Eid. People are buying colorful artificial ornaments to look beautified on the occasion.