YouTube’s new CEO Neil Mohan has given an overview of more changes and features to the app. Photo: File
San Francisco: YouTube will soon be in the hands of Neil Mohan, who is going to be its new CEO. Even before his arrival, he has given an overview of his new vision and changes for the app.
Neal Mohan has focused on increased monetization, new expression tools, YouTube TV, AI, podcasts and the convenience of young YouTubers. He has said that he wants to increase the income of YouTubers so that they stay connected to the app.
“Millions of channels are currently making money from YouTube and we have planned a revenue stream for them apart from advertising,” he said. These include subscription, shopping, investment and other facilities. He said that 60 lakh viewers have got subscription for money and their number is increasing.
Referring to the YouTube YPP program, he said that every year creators are being paid $10 billion in advertising revenue. Now this series has reached YouTube shorts. Its aim is to attract TikTokers to YouTube.
He said that monetization for shorts and live streams will be improved so that people are attracted to shorts. Currently, YouTube shorts videos are viewed 50 billion times a day. In addition, he has discussed more programs and sports events on YouTube TV, including the NFL.
He also hinted at adding a new creation tool for shorts that would have a video on one side and a layout on the other, which would greatly benefit video makers.
On the use of artificial intelligence in YouTube, Neil Mohan has said that it will be possible to change new clothes and haliyas virtually in the video while also adding an imaginary background in the background. These facilities will be introduced next month.
(function(d, s, id){
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) {return;}
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3&appId=770767426360150”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));
(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “//connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v2.7”;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));