California: Globally popular application Instagram is testing a new feature in which users will have to see ads while scrolling.
According to the details, in the above mentioned feature, users will be forced to watch the complete ad without skipping the ad.
Technology website regarding this ‘The Verge’ Instagram management confirmed that a feature is being tested that will make it harder for users to skip ads.
However, it is not yet clear whether Instagram plans to formally introduce this feature or not. According to the report, Instagram’s new feature called ‘Ad Break’ is being tested on beta users.
According to users, under this new feature, ad breaks also appear while scrolling on news feed or watching stories. This feature while scrolling on Instagram feed suddenly stops you from further scrolling then a small notification appears indicating ‘ad break’.
During this ad break you have to scroll up or down to find the ad, as soon as you find the ad a timer of 6 seconds will start, during these 6 seconds you can watch the ad continuously without skipping. Must see.
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