In collaboration with the Coalition for Content Provenance and Authenticity (C2PA), TikTok is set to become the first video sharing platform to automatically label artificial intelligence (AI)-generated content even when uploaded from different platforms. For Content Credentials will use technology.
Realizing the potential challenges posed by content generated with the help of artificial intelligence, TikTok has implemented a robust system to increase transparency. This initiative includes automated labeling of all AIGC using TikTok’s proprietary AI effects.
Over the past year, more than 37 million creators have benefited from TikTok’s innovative labeling tools, promoting a clear understanding of content authenticity.
Continuing its efforts for transparency, TikTok will soon extend content credentials to all of its content, allowing metadata to be associated with content even after it is downloaded.
This feature enables users and external platforms to verify the authenticity of content, promoting a universal standard of transparency in the digital landscape.
In partnership with MediaWise and WITNESS, TikTok is launching a series of educational campaigns aimed at increasing technology literacy in the media.
These measures are designed to empower users to critically evaluate online information and distinguish between genuine and misleading content generated by artificial intelligence. Throughout the year, TikTok in collaboration with MediaWise will release a series of 12 videos aimed at promoting media literacy and skills globally.
Dama Rao, general counsel and chief trust officer at Adobe, praised TikTok’s efforts, saying its involvement in both C2PA and CAI with the wider community of TikTok creators and users globally is important. Yes, ensuring content authenticity is critical in today’s digital age and this partnership is an important step towards that goal.
Alex Mahadevan, Director of MediaWise, expressed his excitement about this partnership, saying that following the launch of our Teen Fact-Checking Network on TikTok in 2019, Since we have seen significant engagement, we are excited to further empower people to discern fact from fiction online through these new initiatives.
By joining the Adobe-led Content Authenticity Initiative (CAI), TikTok is at the forefront of adopting industry standards that promote content authenticity. This joint effort is expected to gradually increase the amount of auto-labeled AIGC on Tik Tok, enhancing user experience and trust.
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