California: Social networking site Facebook is once again gearing up for new changes, with Meta changing the Facebook algorithm.
According to the details, the well-known technology company Meta has decided to change the Facebook algorithm which will improve the recommended videos seen on the reels, groups and home feed.
The report says that artificial intelligence (AI) technology will be used in Facebook for this purpose.
Speaking at a technology conference, Facebook chief Tom Ellison revealed that the change has already been made to Facebook’s short videos section rails and has now decided to roll it out to every part of the social media network. has gone
Note that the one released last month According to the report A lot of work is being done by Meta to incorporate AI technology in all apps.
The company has spent billions of dollars on various projects to develop more powerful AI models.
It should be noted that a few days ago, the technology company Meta announced the removal of the ‘News Tab’ from its subsidiary social networking platform Facebook.
The company introduced the news tab in 2019 in a multimillion-dollar deal with publishers, but last year Facebook announced it was shutting down the feature in the UK, France and Germany.
Now this service is being stopped by Metta in America and Australia as well due to which users are not using this feature.
What is Facebook Algorithm?
The Facebook algorithm is a regulatory monitor that ranks content across the platform.
This algorithm determines what users see every time they check Facebook and in what order that content appears. Facebook calls this “personal ranking”.
Basically, the algorithm examines every post, ad, story, and thread, scores the content, and then ranks it according to each user’s interests, a process that happens every time a user Feeds your activities on Facebook.
Facebook Algorithm Changes for 2024
Now that we understand what the Facebook algorithm is, let’s consider how it is changing in 2024. As mentioned above, the algorithm is constantly being developed and updated to ensure a better user experience.
The important thing is that now artificial intelligence (AI) has become an integral part of the Facebook algorithm with its advanced capabilities. AI helps personalize content for users by analyzing their behavior and preferences on the platform.
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